Archive for March, 2010

Your Song, Your Passion

Wednesday, March 24th, 2010

After reading this newsletter, you will have an opportunity to send a gift to someone you feel needs a little push.  I’m providing a link for a free PDF download of my book Focused Synergy – Orchestrating Your Purpose, Path and Performance.  You can send it out to anyone!

As the economic rollercoaster continues to adjust its speed and altitude, we all ponder the question, ‘When is it going to end?’ Just a couple of years ago, we were still riding pretty high and hanging on a string.  Today, we await new legislation that provides even more uncertainty of when all of this is going to end. The bottom-line is it does not matter because it will end when it ends.  At this very moment, the only thing that matters is defining your transformation.  What’s interesting is change occurs for most individuals when all other options are exhausted or when we are in trouble.  In the midst of one of the most challenging times in recent history, new opportunities are being created.  This month hundreds of new businesses are being started because of passion.  Today while you are reading this newsletter, someone you may or may not know decided to walk out of their fear to form the next bio-tech, medical services, green technology, solar-technology or small business to serve their community.  The only transformation that matters is yours.  At this point, we’ve all felt some level of pain, and we know someone who is going through unbelievable circumstances. 

Are You in Control of Your Destiny?

Where there is pain, there is the undeniable opportunity to grow and establish your own destiny.  This destiny could be in your current career, and the transformation for you might include setting new heights in your personal education and becoming a leader within your organization.  Your destiny might be forming a new enterprise by solving a problem in the community or world.  Ultimately, your destiny, if you choose to pursue it, must include passion.  

Why is Passion the Key?

With passion, you will never be obsolete.  It won’t matter what others think or say, because passion and purpose bring about true synergy.  Athletes are more successful when they are passionate about their sport.  Creative activities make us feel good when they become our passion.  I often describe finding your passion, like finding your song.  Music continues to be one of the greatest igniters of passion.  It’s not about singing in tune; no one has to hear you, you just know that it brings about a feeling of elation that changes your mood. 

My Gift to You and Your Friends

For anyone that you believe needs a little inspiration and push, I’m providing the opportunity for you to download a pdf copy of my book Focused Synergy for free.  Click here to download it.

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Ignite Your Marketing Strategies

Thursday, March 4th, 2010

I believe one of the most dynamic business changes over the past decade has been in the area of marketing. We started the decade with traditional advertising medium being our focus and ended with a social media explosion. Some question whether this social media trend is real or a fad. I predict this decade will prove that social media will continue to expand at an alarming rate, opening up new opportunities to promote products and services.

How Can You Get In the Game?

First, don’t just jump in, make a plan. Jumping on the band wagon, without a plan, will do nothing for you. You have to evaluate everything you’re doing, from your website to your YouTube channel. It all has to be working together in concert, because if it isn’t, you won’t reap the benefits of someone finding you through a search on Google or other search engines. Today, your graphics, your message, the timeliness of your message, where it appears, and call to action can impact your business overnight. Equally important to making a plan, is building a database. If you are not finding ways to collect potential prospects and to communicate with them, you are behind the eight-ball already. You need to invest in ways that will grow your database so you can build new customers, and keep the ones you have now. If you need help trying to figure this one out, give me a call. It’s dependent on your business and who you are going after.

How Important is My Website?

Your website better rock their world. Websites have become your first line of offense and validation. Does your website articulate the vision and help achieve the goals of your organization? Websites today must do 2 things. They must give me something that is important that I might be interested in, and they must make me do something active. The active part is to make a call, sign-up, send a referral, let someone else know you exist, or buy something today. Most companies today have literally dozens or, in some cases, hundreds of sites to generate traffic. You can start creating your own feeder sites to generate traffic by developing a separate blog site that is only for marketing purposes. There are many templates using WordPress, and some are free. The purpose is to drive your message out in a number of ways that begins to grab the interest of potential prospects and clients.

Is there more?

Yes, there is a lot more, and my goal is to not overwhelm you. I’ve personally taken time to learn new strategies and source the right resources that can help any organization. Let me know if I can help.

Robert Van Arlen is a motivational speaker, business strategist and author of Focused Synergy – Orchestrating Your Purpose Path and Performance. You can learn more by visiting www.robertvanarlen.com.

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