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Archive for the ‘Newsletter’ Category
Wednesday, July 7th, 2010
As companies continue to navigate through the challenges of the economy, the folks at the top are trying to figure out how we produce more with less. Every salesperson has a sales universe. That universe consists of people and activities: the people that can affect any aspect of the sale and activities necessary to make and maintain the sale. It all intertwines into a pretty complex model.
Most sales organizations have their sales team focused on finding the sale, building the relationships, being the touch-point in the relationship for growing business, and insuring that if supported by a service organization, this team has all the vital resources they need to support the sale.
Everyone has a comfort zone
As I’ve had the opportunity to work with teams throughout the country, it’s been interesting how they’ve answered the question, “what’s your comfort zone?” It is something that is easily identifiable. Most salespeople enjoy some aspect of the sale, but when I ask the question, “what is one activity that will take you out of your comfort zone?”…the leading response I receive is “networking.”
Dynamic Networking
Networking today has become local, regional, national and global. Some salespeople need to master it all to become more effective. Social media, Skype, Go-to-Meeting and other resources provide a platform to build networks of resources that extend beyond local. Larger companies have platforms within their organizations to encourage internal networking. Social media sites have taught us the power of using our network to network.
On a local stage, this can also be accomplished in two ways. First, find a group that sells to your customer and work with them to indentify lead sources you may be unaware of. You also have to be willing to be a resource for your group. Secondly, every place you frequent–for instance, a restaurant—make sure everyone understands, without a shadow of doubt, what you do and what will help you grow. In other words, get to know everyone in your universe including but not limited to the Starbucks team, favorite restaurant, dry cleaners, church, softball team–I think you get the point.
One of the greatest teachers of networking, for those who truly want to take their game to the next level, is a guy I met many years ago. Dave Sherman is the author of 50 Top Tips—A Simple Guide to Networking Success. For more on Dave, visit www.daveshermanspeaks.com.
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Tuesday, June 1st, 2010
Imagine having your own sales coach for the day. Robert Van Arlen is known as one of the most creative sales and marketing experts in business today. He has coached and trained hundreds of sales professionals worldwide. He wants to help you become more effective in your sales efforts and is willing to invest time in you. Now YOU can win a day with this very successful Sales Coach, Robert Van Arlen! If you win, Robert will ride-along with you on your coaching day and help you ignite your business. He will help you integrate proven techniques to strengthen relationships, build confidence and, ultimately, close and retain more business. To learn more about Robert, visit his website at www.robertvanarlen.com.
If you are looking for ways to become more effective in closing more sales, or know someone who needs help, you should enter this contest. Robert Van Arlen’s coaching is proven to be effective. He works directly with sales professionals using successful new techniques that will help close more sales. And yes–sales managers can enter also.
To Enter the Contest:
Provide the information requested below, and write a brief paragraph on why you desire to take your sales capabilities to the next level, and what type of help with sales you need the most. You don’t need to identify your company.
First Name (Only):
Email Address:
Phone:
Industry:
Product Type:
Number of Sales People in Company:
What specific sales help would you like?
Email your entry to info@robertvanarlen.com. It’s that simple. Four winners will be selected, so your odds are good!
(If you live outside of Arizona, your coaching session will be completed through Skype calling)
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Thursday, May 13th, 2010
Overview of the 7 Secrets
For the past 25 years, I’ve been asked the following question at least once a day: How old are you? I never wondered if I truly lived differently than most people, but whenever I reveal my age, I get the most perplexed look of disbelief. At first, I used to think it was because of my ethnicity, but I now understand that, although I’ve been blessed with a youthful look, it’s much more than that.
I’ve been contemplating for years how and if I wanted to release this information and, as I travel the world, I’ve decided that now is the time. The questions that I’ve avoided answering will be revealed over the next 4 weeks. I’m not sure I will share anything new with you, but I assure you, at some point in the next 4 weeks, you will nod in agreement, think about whether this will work for you, and ultimately, I hope, share this news with someone else. What provoked me to go public at this time?
Prior to leaving on my trip to Ireland, I made a call on what was to be a new company that was interested in booking me as the closing motivational keynote speaker and to deliver a teambuilding exercise. The young lady who called me had previously booked me twice with two organizations for whom she had worked prior to this one. At some point in the meeting, my age came up as an assumption that I could relate to their young sales force because I was young. The good news was I did not blow the deal when I told them I was 50. We immediately closed the business meeting and continued the discussion on how I managed to look so young. The CEO of the organization was persistent, and somehow got me to reveal a couple of secrets. Before I left the meeting, he was texting his wife to pick up a specific product I’ve used for over 30 years. I will be providing the name of 1 product I continue to use in this series. His level of enthusiasm was off the charts, as I could tell he was thrilled to get this information.
This was one of the first times I’ve answered the question, so I decided that when someone asks, I would give them a few secrets. The same exhilaration occurred each time. Some folks go to the extremes in trying to look young. The most important point I can make is that youth is both driven and sustained from the inside out. I believe our thoughts fuel everything.
Robert’s Article Highlights:
Secret 1: No Limit, Age is Just a number
Secret 2: No limits to Learning
Secret 3: No Limits to Laughter
Secret 4: No Limits to Reinvention
Secret 5: No Limits – A Transformative Product
Secret 6: No Limits – Live with an Active Hobby
Secret 7: No Limits – Create Your Own Growth Pursuit
You may download your copy of Robert’s 7 Personal Youth Secrets at this link: http://www.robertvanarlen.com/staying_young/
Tags: secrets to youth, youthfulness Posted in Newsletter | No Comments »
Wednesday, March 24th, 2010
After reading this newsletter, you will have an opportunity to send a gift to someone you feel needs a little push. I’m providing a link for a free PDF download of my book Focused Synergy – Orchestrating Your Purpose, Path and Performance. You can send it out to anyone!
As the economic rollercoaster continues to adjust its speed and altitude, we all ponder the question, ‘When is it going to end?’ Just a couple of years ago, we were still riding pretty high and hanging on a string. Today, we await new legislation that provides even more uncertainty of when all of this is going to end. The bottom-line is it does not matter because it will end when it ends. At this very moment, the only thing that matters is defining your transformation. What’s interesting is change occurs for most individuals when all other options are exhausted or when we are in trouble. In the midst of one of the most challenging times in recent history, new opportunities are being created. This month hundreds of new businesses are being started because of passion. Today while you are reading this newsletter, someone you may or may not know decided to walk out of their fear to form the next bio-tech, medical services, green technology, solar-technology or small business to serve their community. The only transformation that matters is yours. At this point, we’ve all felt some level of pain, and we know someone who is going through unbelievable circumstances.
Are You in Control of Your Destiny?
Where there is pain, there is the undeniable opportunity to grow and establish your own destiny. This destiny could be in your current career, and the transformation for you might include setting new heights in your personal education and becoming a leader within your organization. Your destiny might be forming a new enterprise by solving a problem in the community or world. Ultimately, your destiny, if you choose to pursue it, must include passion.
Why is Passion the Key?
With passion, you will never be obsolete. It won’t matter what others think or say, because passion and purpose bring about true synergy. Athletes are more successful when they are passionate about their sport. Creative activities make us feel good when they become our passion. I often describe finding your passion, like finding your song. Music continues to be one of the greatest igniters of passion. It’s not about singing in tune; no one has to hear you, you just know that it brings about a feeling of elation that changes your mood.
My Gift to You and Your Friends
For anyone that you believe needs a little inspiration and push, I’m providing the opportunity for you to download a pdf copy of my book Focused Synergy for free. Click here to download it.
Tags: destiny, opportunity, passion, synergy, transformation Posted in Newsletter | No Comments »
Thursday, March 4th, 2010
I believe one of the most dynamic business changes over the past decade has been in the area of marketing. We started the decade with traditional advertising medium being our focus and ended with a social media explosion. Some question whether this social media trend is real or a fad. I predict this decade will prove that social media will continue to expand at an alarming rate, opening up new opportunities to promote products and services.
How Can You Get In the Game?
First, don’t just jump in, make a plan. Jumping on the band wagon, without a plan, will do nothing for you. You have to evaluate everything you’re doing, from your website to your YouTube channel. It all has to be working together in concert, because if it isn’t, you won’t reap the benefits of someone finding you through a search on Google or other search engines. Today, your graphics, your message, the timeliness of your message, where it appears, and call to action can impact your business overnight. Equally important to making a plan, is building a database. If you are not finding ways to collect potential prospects and to communicate with them, you are behind the eight-ball already. You need to invest in ways that will grow your database so you can build new customers, and keep the ones you have now. If you need help trying to figure this one out, give me a call. It’s dependent on your business and who you are going after.
How Important is My Website?
Your website better rock their world. Websites have become your first line of offense and validation. Does your website articulate the vision and help achieve the goals of your organization? Websites today must do 2 things. They must give me something that is important that I might be interested in, and they must make me do something active. The active part is to make a call, sign-up, send a referral, let someone else know you exist, or buy something today. Most companies today have literally dozens or, in some cases, hundreds of sites to generate traffic. You can start creating your own feeder sites to generate traffic by developing a separate blog site that is only for marketing purposes. There are many templates using WordPress, and some are free. The purpose is to drive your message out in a number of ways that begins to grab the interest of potential prospects and clients.
Is there more?
Yes, there is a lot more, and my goal is to not overwhelm you. I’ve personally taken time to learn new strategies and source the right resources that can help any organization. Let me know if I can help.
Robert Van Arlen is a motivational speaker, business strategist and author of Focused Synergy – Orchestrating Your Purpose Path and Performance. You can learn more by visiting www.robertvanarlen.com.
Tags: advertising, marketing strategy, social media Posted in Newsletter | No Comments »
Wednesday, January 20th, 2010
Hello!
Some of the best lessons come from the most unlikely places. This month I share my insights learned from a very special person in my life who brings a wealth of experience we can all benefit from.
Thanks, Grandma, for reminding me of these important business and personal lessons.
* * *
We just entered a new decade and I was thinking of the person in my life that inspired me the most during what Time Magazine called the “the decade from hell,” the first decade of 2000. There is only one person who really stands out, and she is the same person that has inspired me my entire life. Her name is Salvina Walls, and you won’t find her on Facebook or Twitter, nor does she have an e-mail address. It’s not because she could not figure It out, because believe me she continues driving, even as she turned 89 last month, and she loves her cell phone. The lessons I’ve learned over the past decades from her will undoubtedly carry me through this next decade, which I believe will be the decade of positive change. Here are a few.
Never Lose Faith
No matter how tough it gets or how difficult it seems, just keep believing it will get better, and it will. She is one of those people that truly understands that growth comes during difficult times. We seem to turn off our growth spurt when things are going good. I discovered enrollment is at an all time high for a lot of academic institutions as I spoke around the country at various colleges and universities the latter part of this past decade. As I begin this year, I’m thinking about ways I can retool and invest in my personal growth because I do believe opportunity comes to those that have skills and are prepared.
Always Help Others
We think about helping those in need around the holidays, but what can we do on a consistent basis? I was very fortunate growing up to see Grandma Walls open her home to feed the children and families in her neighborhood. She gave them an inspirational message of hope every time. That sounds like coaching to me! It’s awesome to meet the people whose life she impacted in a positive way. The pay-it-forward mentality is the inspiration I receive from hearing their stories.
Earn the Respect of Family and Friends
Grandma Walls is the nucleus of our family and her friends. She garners the utmost respect from everyone and is known to tell it like it is. I wonder what she would say to Mr. Tiger Woods. In some cases she doesn’t respond right away, but chooses to think and pray on the situation first. When she does decide to respond, it is meaningful and reveals a profound solution. I think about the opportunities I have to tell it like it is as I kick off this decade of change. I will take what I’ve learned from Grandma to earn the respect of my audiences, telling the truth of what will make a difference for each of them and their organizations.
Make a game plan and stick with it
Every year, Grandma Walls makes a commitment to her church. She determines what she wants to do in giving her support and makes a plan. She knows that there will be challenges along the way, but she stays committed and focused on what it will take to achieve her goal. I remember one year she committed to raise a certain amount and decided the best way was to bake her famous sweet potato pies. She established a price and knew in advance how many she had to sell to achieve her goal. Grandma was very confident she would achieve that goal. Having a plan combined with commitment and confidence are the winning ingredient for this upcoming year. I started mine in December and I’m happy to say it’s the most exciting plan I’ve ever developed. I’ve decided to dig deeper into new opportunities with new added strategies. The bottom line is I’ve expanded my global reach with innovative marketing approaches. Now all I have to do is commit, be confident and never give up.
I wish everyone a successful 2010 and please don’t forget the lessons from Grandma Walls.
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Friday, October 30th, 2009
Some of the best lessons come from the most unlikely places. This month I share my insights picked up from a fantastic service provider with an attitude we can all benefit from.
Thanks, Alma, for reminding me of these important business and personal lessons.
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Lessons From Alma
There are some people that come into your life for a reason and others for season. A few months ago I was blessed with the opportunity to move into my new home. Although it was built in 1950, the previous owner had remodeled the entire house keeping some of the old and adding new touches to make it the “homiest” residence I have ever lived in. The previous owner made one important demand: I must keep Alma on board. She stated Alma would change my life and attitude about living in general. I had no idea why she was so insistent, but I’m a smart man, so I know when a woman is persistent you just listen.
One afternoon I received a call from Alma stating she was coming to clean my house on the same schedule she had been on for the past 15 years. When I arrived home that evening I felt that I had entered a comfortable bed and breakfast that employed a full time service crew! My home was completely transformed, with pillows fluffed, origami tied into the tissues and the drawers complete organized. I felt like all my challenges disappeared, even if only briefly.
After the first couple of months, I would come home to an experience of service so over the top I decided it was time for me to meet Alma to learn where the dedication and work ethic derived from. Alma stated that to me if you’re doing a job, you should always do your best and give 100 percent. It does not matter what the job is, just give it your all. I also asked her why it appeared every time she came she would do something extra. She reminded me that she had been taking care of the house for over 15 years and you can only have retention by demonstrating you have the capacity to see the little things that make a difference. If you don’t, you begin to look just like everyone else and people see no differentiation. I asked her one final question–why is it I never have to tell her what to do. She responded by saying that initiative is everything. We all have an opportunity to take initiative, so if you know what to do, just do it. I believe I heard this before, from a certain shoe campaign slogan from the 80’s. How do we apply these lessons to business?
Applying Alma’s Techniques to Business
Give it your best ALL of the time. It may not be the perfect job, but giving your best is something you can’t turn on or off. You have to practice it, asking yourself what else you can do to make it even better. You never know who is watching, it may be someone that can offer you the perfect role you desire.
Secondly, it’s easier to retain a customer than to find a new one. All businesses have the opportunity to provide a WOW experience. It doesn’t have to be something that cost a lot, let it be something that demonstrates you’re listening.
Finally we learned from Alma taking initiative is an attitude. It sounds simple, but even in our challenging economy, it’s still hard to believe a lot of people will do only what they have to in order to get by. A “just do it” attitude today can literally save your job, or help you find a new one.
These lessons are nothing new, but they are timely and help us reflect on our ability to use our effort and creativity to provide a memorable experience for others. I can only guarantee one thing by doing so–someone will provide a memorable experience for you.
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Monday, August 17th, 2009
Everybody in today’s world needs his or her photo taken, especially if they are utilizing social media for their business. Image is everything. Meeting the right photographer who can express who you really are is more difficult than you might imagine. I searched high and low for the perfect professional and decided to put Kelly Cappelli up to the challenge. The two-day shoot with Kelly taught me new lessons on the power of expression.
One of the most important points I’ve learned in marketing is image. My bookings for speaking and training are based on two factors. First, is my content applicable and beneficial to the audience? Next, can they feel my energy through my image? It’s critical that I convey, quickly and easily, what I stand for and what my energy is all about.
After a comprehensive interview, Kelly determined specific expressions that she wanted to achieve and how she wanted to set them up. She wanted to make sure she understood every medium the shots would be used for, so I would ultimately achieve the best results.
Day 1: She had me communicate the core essence of my message and how it helps transform individuals and organizations. Kelly told me to let go of any inhibitions I might have and trust her work. She captured these moments while I was sitting in velvet chair and brought out the energy of the moment. The sitting shots portray a level of relaxed confidence to my audience. She told me the feelings that I expressed were powerful and motivational. We continued to shoot close-ups, designed specifically for my social media pages. She wanted to illustrate a sense of relationship to audiences that would incite them to want to get to know my work.
Day 2: This day was all about the music. We used the studio as a backdrop to express my love for some of my favorite instruments and how they connect to my message. The creation of music is the central theme to my Vision and Values content. Music exemplifies change and flows with synergy. Kelly’s goal was to capture the energy of the moment, to demonstrate how the music moves through me to my audience. The experience was both fun and rewarding. We completed Day 2 with a special canvas backdrop Kelly designed as a background for my web designers. She had previously met with their creative team to discuss ideas that could make web pages pop. She decided on the glossy black brick wall, since the combination of texture in the wall and the predetermined wardrobe selection would provide the cornerstone of the new web design.
The overall experience was over-the-top for everyone involved. Clients continue to rave about the new image that is consistent with all of my collateral. The bottom line for me is the new business opportunities that are coming my way because of my newly designed image.
If you want to learn more about a Kelly Cappelli please visit www.studio5.net. She is simply amazing.
Many thanks to Kelly and my web design team who put it all together.
For more than 20 years, Kelly Cappelli has been a dominant presence in the world of art, photography and advertising. She now handles photography and design projects for some of the biggest names in music, including Megadeth, Fender guitars, and the Grammy-Award-winning jazz bassists Mel Browne. For more information on Kelly Cappelli visit www.studio5.net.
In two weeks I will share with you a timely topic, “Down Economy Ignites Abuse – The Truth Revealed.”
Tags: expression, image, photography Posted in Newsletter, Uncategorized | No Comments »
Wednesday, February 25th, 2009
Finding the tempo for your life is more important today than ever before. Micheal Lane’s article is near and dear to my heart because he uses music to illustrate how to stay focused on what is important.
Micheal Lane is the author of the award-winning book The Wisdom of Yawdy Rum. He is the principal of a speaking and consulting practice in Minneapolis, MN that specializes in helping others harness the power of paying attention. He can be reached at 612-747-2560 or www.LaneSpeaks.com.
Enjoy!
Dynamics & Tempo: Directions for Life
A conductor steps up to the platform and makes eye contact with the members of the orchestra. A few quick taps on the music stand brings the musicians to focus. He begins a silent count, merely mouthing the numbers while flexing the slender baton in mid-air, or his count may be at a soft, barely audible tone–just enough to break the silence. One, two, three, four–he sets the tempo for the arrangement, the orchestra picks up the beat and music fills the air.
Every musician knows his or her part. They have practiced the piece for months. It’s now a matter of following the conductor, stepping in time, and contributing to the cacophony of sound. The dynamics and tempo of facial expression, a snapping white baton blurring against brilliant overhead stage lights, and physical movement of the maestro leading the arrangement from coda to al fine.
But what happens when there is no conductor? What happens when we look around and we are the only musician on stage and everyone is watching us? What happens when we are in the business environment, leading an initiative, and we find ourselves exposed and alone? Where does the inspiration come from? Where does our sense of timing and movement begin? How can we find our pace, our voice and our sense of understanding? How do we find the guidance to move forward with confidence knowing we have a sense of the timing that’s needed to make meaningful progress? Where do we find the passion needed to move towards a goal, change directions, motivate others to follow, motivate others to lead, motivate others to make a difference? Or maybe, we are trying to make sense of a personal issue–something infinitely more internal and life-changing than anything that happens to us in our professional roles.
The guidance we need can come from deep within us. While a musical arrangement will have specific instructions in the form of dynamics and tempo to provide direction as to how loud or soft a particular piece is to be played, or the proper rate at which the song is to be performed, a significant degree of interpretation is given to the musician. Dynamics and tempo are the signposts in sheet music that tell us to play louder, softer, faster, or slower. Dynamics and tempo are like our five senses. Our senses act as signposts in our lives, but we have to listen them. We have to be paying attention. What are our senses telling us? Where’s the harmony and the disharmony? Paying attention to our senses and listening to what they are saying to us is critical.
Sight, sound, taste, touch, and smell, and sometimes something more. A feeling we get about how we’re doing, whether we’re making any progress or not. We receive all the information we need to be successful if we will only pay attention to the dynamics and tempo of our lives. Each one of the relationships in our lives has its own dynamics and tempo as well. To be successful, we have to pay attention to the information coming at us.
If we were to try to play “When the Saints Go Marching In” and we gave no attention to the dynamics and tempo, there certainly wouldn’t be any marching going on. If we want to be successful, if we want to be happy, if we want to live in harmony with others, we have to learn to listen to our senses: ignore them, and we’ll suffer the consequences. When we connect with the dynamics and tempo of our lives and sense the movement that comes from within our collective wisdom, we’ve found a constant well of inspiration ever ready to give us a sense of how loud or soft to play, how forceful or subtle to be in our actions, how quickly we should move and react or how slowly and thoughtfully we should contemplate the opportunities that intersect with our lives. And, when we find ourselves without a conductor to set the pace and direction for our lives, we can do it successfully ourselves by learning to rely on our own dynamics and tempo.
Next Issue
In 2 weeks we will hear from Laura Francis on the topic of Mentoring for the 21st Century. Laura is the Director of Triple Creek Associates, an organization that builds cultures of learning and development through web-based mentoring programs.
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Wednesday, February 11th, 2009
For the past 6 weeks, I have not sent out any newsletters, blogs or videos intentionally, so I could focus on my next reinvention. I also decided to reflect more on my reconnection with my father whom I had not seen for 40 years. Change is a good thing, and you can control your own changes.
I will return to my expert series next week, but I want to inject what I believe will be the most important message I can share with my audience at this time: Reinvent Yourself.
Reinvent Yourself!
Our economic challenges present a ripe oasis to create new opportunities for ourselves. You have to decide what is truly important and what you want to accomplish.
What is truly important these days is family. Once you learn this, then you need to figure out your own personal quest of what you want to accomplish while you’re on this earth. Now is the best time to take control and determine if what you are doing is what you truly want to do. You should have a clear understanding of this before someone or something else comes along and forces you to make a change.
Organizations today cannot afford to have slackers. The stakes are too high. If you work for an organization, you should think about your role and how valuable it is to the business. If you’re not enthusiastic about your job, you need to take a moment to figure out what type of work will get you excited. Value is everything, and it’s a two way street. You have to demonstrate your value to the organization, and you need to feel valuable to yourself.
Control your Transition
Don’t be afraid to transition–just stay cool and keep your mind on the prize. The best ideas, concepts and trends often develop during challenging times.
Difficulty can also bring people closer together. If you think your job is at risk, start networking now with individuals who are doing what you want to do. Unleash your creativity–you might be able to transition your creative skills into an income. If you know your job is on the line, make sure you can specifically quantify your value and worth in writing…because you may have to. Demonstrate how you help your company grow through the resources, skills and experience you provide.
Everybody is Selling
I thoroughly believe that everyone needs to look at him or herself as a commission-based sales person. If you’ve ever been on commission or owned a business, you know that if you don’t sell, you don’t eat. Confidence in selling your value will come in your ability to communicate your worth, and if you transition to a new career, you need to keep that sales attitude at all times. In challenging times, CEO, Directors and Managers must sell themselves and their organization to grow business. The bottom line is that if you want to be successful in today’s down market you need to demonstrate your commitment and accountability.
Take the Leap
If you’ve ever had the itch to go into business for yourself, now’s the time do it. There are multiple ways to earn an income from home with little investment. If you have the discipline and drive you can make it. Opportunity is everywhere. Just be sure you do your research in advance. There are innumerable work-at-home scammers that are waiting to take money from the naive and uninformed. Know the risks, research any opportunities thoroughly, prepare a plan and then go for it. (Some good places to research are www.ripoffreport.com, www.ftc.gov, www.ic3.gov plus your local BBB, and it’s always a good idea to research company names on Google).
Keep the Faith
No matter what happens, don’t digress into a fear-based mode. Stay tuned up and ready to receive any new opportunities that come your way. Remember attitude is everything and your music is playing every day. It’s your life’s song, and now could be the time to change your music.
Next Week
Next week Micheal Lane, author of the award-winning book, The Wisdom of Yawdy Rum, provides insight that is near and dear to my heart: “Dynamics and Tempo – Directions for Life.”
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