Archive for the ‘Uncategorized’ Category

Lessons from Alma – A Housekeeper That Is A Star

Friday, October 30th, 2009

Some of the best lessons come from the most unlikely places. This month I share my insights picked up from a fantastic service provider with an attitude we can all benefit from.

Thanks, Alma, for reminding me of these important business and personal lessons.

———————————–

Lessons From Alma

There are some people that come into your life for a reason and others for season. A few months ago I was blessed with the opportunity to move into my new home. Although it was built in 1950, the previous owner had remodeled the entire house keeping some of the old and adding new touches to make it the “homiest” residence I have ever lived in. The previous owner made one important demand: I must keep Alma on board. She stated Alma would change my life and attitude about living in general. I had no idea why she was so insistent, but I’m a smart man, so I know when a woman is persistent you just listen.

One afternoon I received a call from Alma stating she was coming to clean my house on the same schedule she had been on for the past 15 years. When I arrived home that evening I felt that I had entered a comfortable bed and breakfast that employed a full time service crew! My home was completely transformed, with pillows fluffed, origami tied into the tissues and the drawers complete organized. I felt like all my challenges disappeared, even if only briefly.

After the first couple of months, I would come home to an experience of service so over the top I decided it was time for me to meet Alma to learn where the dedication and work ethic derived from. Alma stated that to me if you’re doing a job, you should always do your best and give 100 percent. It does not matter what the job is, just give it your all. I also asked her why it appeared every time she came she would do something extra. She reminded me that she had been taking care of the house for over 15 years and you can only have retention by demonstrating you have the capacity to see the little things that make a difference. If you don’t, you begin to look just like everyone else and people see no differentiation. I asked her one final question–why is it I never have to tell her what to do. She responded by saying that initiative is everything. We all have an opportunity to take initiative, so if you know what to do, just do it. I believe I heard this before, from a certain shoe campaign slogan from the 80’s. How do we apply these lessons to business?

Applying Alma’s Techniques to Business

Give it your best ALL of the time. It may not be the perfect job, but giving your best is something you can’t turn on or off. You have to practice it, asking yourself what else you can do to make it even better. You never know who is watching, it may be someone that can offer you the perfect role you desire.

Secondly, it’s easier to retain a customer than to find a new one. All businesses have the opportunity to provide a WOW experience. It doesn’t have to be something that cost a lot, let it be something that demonstrates you’re listening.

Finally we learned from Alma taking initiative is an attitude. It sounds simple, but even in our challenging economy, it’s still hard to believe a lot of people will do only what they have to in order to get by. A “just do it” attitude today can literally save your job, or help you find a new one.

These lessons are nothing new, but they are timely and help us reflect on our ability to use our effort and creativity to provide a memorable experience for others. I can only guarantee one thing by doing so–someone will provide a memorable experience for you.

  • Share/Bookmark

Dependency Is Not The Solution

Thursday, September 10th, 2009

Each of us has our own unique way of dealing with stress. Some exercise, some argue and some turn to substances that help them feel more relaxed…or at least forget their troubles momentarily.

Substance abuse is a serious topic, and it’s one we should be serious about fixing.

* * * * *
We all remember that person that had one too many during a corporate function or at a networking event. One thing for sure is that you don’t need to read a study to confirm that alcoholism and drug dependency are on the rise and becoming more visible. Although abuse is a common occurrence when the economy is down, it is not the answer to life’s problems. I’ve noticed more people drinking during the day and night, many to drown their sorrows from the pressure of declining and/or failed business.

From a professional standpoint, I know alcohol abuse deteriorates the workplace, families and personal productivity. Most professionals seem to believe a weekend binge has no effect on their personal or professional performance. Most happy hour participants seem to believe that drinking until you drop is acceptable in today’s society and has no bearing on personal and professional life. My goal is not to judge anyone, but to bring awareness to a problem that which can be solved-if people want to. I’m sure of one thing: all of the dots are connected.

I will admit that this economy caught me off guard, and I’ve been scrambling to find alternative sources for new business growth. I also realized that my personal consumption of alcohol was increasing both at home and in social situations. What was more dramatic was the fact that a number of friends also seemed to be indulging at an increased rate right along with me, some taking it to the point of no return, or what I deemed “the blackout,” a state of drunkenness where you simply pass out. Someone asked me the other day, “Are you stressed out with this down economy? You seem to be able to mask it well if you are.” My honest answer was yes, though there is nothing I can do about the economy; there is, however, a lot I can do about my own behavior. If I didn’t make some changes there, things would get worse. Most dependencies are progressive, and they can rapidly spin out of control.

The question, then, is how do you know if you have reached a point where you are out of control? How do you know whether or not you are functionally dependent? A chemical dependency exists when you drink or use a chemical substance to alter a state of mind and body to a point that you become both physically and psychologically dependent upon it. It is not based on the number of drinks or substances, it is based on honesty. The best way to understand whether or not problems exist is to focus in on the phrase “an altered state of being”. Stress, anxiety, insecurities, shame and guilt are sometimes factors in why people seek an altered state of being. Liquid courage is one of the best ways to describe the effects of alcohol. The reason we need courage is to overcome fear, my acronyms for which are: F**k Everything And Run, Face Everything And Recover and False Events Appearing Real. Alcohol and other substances can give you a false sense of courage by hiding any consequences for one’s actions.

What’s the Solution Besides Alcohol?

From a personal standpoint, I’ve decided to truly focus on what I can control. Yes, I will be real with you and admit I’m stressed and find fear creeping into my mental environment, but I choose not to participate in a fear-based mentality. I must be a bit strange because I have an appreciation for stress and pressure. It gives me the opportunity to grow and get stronger. I’ve learned that I can’t change yesterday, but I can handle what’s going on in the moment.

What can I do now? I highly recommend Eckhart Tolle’s book the Power of Now. My Now is my state of being in the present, which is accepting where I am and understanding I’m on a journey. My Now is being as healthy as possible by working out and eating right every moment I am able. My Now is helping those around me to feel good about themselves at every opportunity I get. My Now is to connect spiritually with my higher power at every moment. My Now is to realize that everything is as it needs to be in that moment. My Now is not to judge, but bring conscious awareness to a progressive problem that could be affecting someone you know.

We all have challenges and obstacles to overcome. That’s the journey of life. It builds strength, awareness, character, confidence and experience. In turn, that’s how we help and support one another. You deserve to live every aspect of your life in a whole and healthy and optimal way. The only thing you have to do is be honest with yourself. Look at your behavior. Do you need a change?

Please forward this message with love to anyone you believe can benefit from this knowledge.

* * *Next Issue* * *

In our next issue, I will bring to you the fundamentals of over-the-top service excellence, “Lessons from Alma – A Housekeeper for the Stars.”

  • Share/Bookmark

The Power of Expression: Kelly Cappelli

Monday, August 17th, 2009

Everybody in today’s world needs his or her photo taken, especially if they are utilizing social media for their business. Image is everything. Meeting the right photographer who can express who you really are is more difficult than you might imagine. I searched high and low for the perfect professional and decided to put Kelly Cappelli up to the challenge. The two-day shoot with Kelly taught me new lessons on the power of expression.

One of the most important points I’ve learned in marketing is image. My bookings for speaking and training are based on two factors. First, is my content applicable and beneficial to the audience? Next, can they feel my energy through my image? It’s critical that I convey, quickly and easily, what I stand for and what my energy is all about.

After a comprehensive interview, Kelly determined specific expressions that she wanted to achieve and how she wanted to set them up. She wanted to make sure she understood every medium the shots would be used for, so I would ultimately achieve the best results.

Day 1: She had me communicate the core essence of my message and how it helps transform individuals and organizations. Kelly told me to let go of any inhibitions I might have and trust her work. She captured these moments while I was sitting in velvet chair and brought out the energy of the moment. The sitting shots portray a level of relaxed confidence to my audience. She told me the feelings that I expressed were powerful and motivational. We continued to shoot close-ups, designed specifically for my social media pages. She wanted to illustrate a sense of relationship to audiences that would incite them to want to get to know my work.

Day 2: This day was all about the music. We used the studio as a backdrop to express my love for some of my favorite instruments and how they connect to my message. The creation of music is the central theme to my Vision and Values content. Music exemplifies change and flows with synergy. Kelly’s goal was to capture the energy of the moment, to demonstrate how the music moves through me to my audience. The experience was both fun and rewarding. We completed Day 2 with a special canvas backdrop Kelly designed as a background for my web designers. She had previously met with their creative team to discuss ideas that could make web pages pop. She decided on the glossy black brick wall, since the combination of texture in the wall and the predetermined wardrobe selection would provide the cornerstone of the new web design.

The overall experience was over-the-top for everyone involved. Clients continue to rave about the new image that is consistent with all of my collateral. The bottom line for me is the new business opportunities that are coming my way because of my newly designed image.

If you want to learn more about a Kelly Cappelli please visit www.studio5.net. She is simply amazing.

Many thanks to Kelly and my web design team who put it all together.

For more than 20 years, Kelly Cappelli has been a dominant presence in the world of art, photography and advertising. She now handles photography and design projects for some of the biggest names in music, including Megadeth, Fender guitars, and the Grammy-Award-winning jazz bassists Mel Browne. For more information on Kelly Cappelli visit www.studio5.net.

In two weeks I will share with you a timely topic, “Down Economy Ignites Abuse – The Truth Revealed.”

  • Share/Bookmark

Seven Habits for Peak Performance

Wednesday, April 8th, 2009

Habits form the impressions that direct our actions. Dr. Debbie Campbell provides valuable information to create the right habits for optimal performance.

Enjoy!

Seven Habits for Peak Performance

You can achieve Peak Performance.

 No matter what your job, profession, hobby, or interest, you can achieve peak performance.  Peak performance suggests that one is operating at an optimal capacity. There are seven habits to understand and practice in order to obtain peak performance.

 1st Habit.   Adequate Sleep/Rest
A prerequisite to all other habits involved in peak performance is a good night’s sleep. The importance of sufficient, high quality sleep is well documented.  Studies suggest that most people need seven to eight hours of sleep a night.  Many people get far less sleep and this can result in daytime drowsiness, decreased concentration, more accidents, and more illnesses.  The body performs very important tasks while we are asleep including regulating gastrointestinal, cardiovascular, and immune functions, and furthering cognitive processing (yes, those dreams are important and useful).

 2nd Habit.   Focused Concentration
Focused Concentration is essential for peak performance.  Athletes refer to this state as being “in the zone”. A focus on the process rather than the outcome is also part of peak performance. Although it is best to have a vision and mission, it is then important to stay in the present and to be able to manage distractions. Distractions can be internal (such as disturbing or negative thoughts), or external factors such as noise, climate, etc.
3rd Habit.  Energy Activation/Control

For peak performance, energy should be activated when necessary. This implies the ability to change your level of energy and to utilize the right amount of energy for the task at hand. There are times (such as managing conflict) when a quieter, calmer energy is most important. At other times, a leader might exhibit high energy as in presenting his vision to his/her direct reports. Energy needs to be successfully utilized and managed.

 If someone is deficient in energy, actions should be taken to replenish this energy and rejuvenate body and mind. This is the topic of another article. It is also helpful to identify and utilize your usual hours of optimal functioning. Some people find they are sharper in the morning, others find themselves “coming into stride” in the afternoon (or evening) hours.  Peak performers schedule more difficult and demanding tasks for peak hours.
 
4th Habit.   Healthy Diet
It is well documented that many (usually six) small nutritious meals a day result in more steady blood sugar levels.  Peak performers then will have more energy, and better performance under this regimen.  Protein and complex carbohydrates, as well as minimal amounts of (good) fat, keep our bodies operating at peak performance. Remember also to drink plenty of water each day to stay hydrated. Water helps peak performers fight fatigue, lubricates muscles and joints, and even decreases wrinkles!

 

5th Habit.  Exercise
Exercise is a powerful contributor to peak performance.  Exercise helps us release (cortisol) stress hormones, boosts our metabolism, and gets oxygen flowing to the brain. It can be a great way to wake up and prepare for the day, or exercise can be done later in the day and utilized to “release” the stresses of the day. Exercise also stimulates the release of endorphins, “natural antidepressants” which elevate mood.
 
6th Habit.  Positive Self Talk
Positive Self Talk is another factor in Peak Performance. We need to believe we can accomplish our goals, and possess self confidence. It is helpful to be cognizant of our strengths and to remember our successes. It is important to see mistakes as a means of learning and therefore not a terrible experience.  Peak Performers can talk to themselves in ways that are nurturing, empowering, and motivating.

 7th Habit.  Imagery (Visioning)
Peak performers can imagine and envision their goals. They practice visioning, a mental rehearsal of future achievement. Peak performers have a sense of purpose and are usually grounded in a mission statement. They may utilize imagery, meditation, visualization, and journaling to channel creative processes. They may work with others (brainstorming) or “go within” to design their plan. They have the strategic ability to plan necessary steps and then implement these steps into effective action.

 Practice these habits and aim high! You too can achieve peak performance.

 
© Debbie Campbell, Ph.D., 2006
Debbie Campbell, Ph.D. is an Executive Coach, Life Coach, and Psychologist. For more information or a Free coaching consultation, contact
Debbie@lifecoachingbydrdebbie.com. 

Next Issue
In my next issue, I’ll be back to writing about my own experiences and giving my own suggestions for living a life ignited with passion and purpose. See you next time!

  • Share/Bookmark

Social Media: Getting to the Moment of Wow

Wednesday, March 25th, 2009

Social Media can help any organization grow if there is a commitment, and if it is used effectively. Scott Deutsch, VP of Sales & Marketing at Orbius tells us how to get the wow moment with Social Media.
 

Enjoy!

 

Social Media: Getting to the Moment of Wow
  

The number one question I get when I talk to marketing people about social media and online communities is “what’s in it for me?”  My response?  You should care because soon it will be a standard component in your marketing mix. And it won’t be an option for you. Think of it as the next generation website. The key difference is that your next generation website will help you drive sales and create deeper customer loyalty and increased prospect stickiness. The era of brochureware is coming to an end. That’s what’s in it for you.

 
As soon as you help a marketer start to put a business context around social media and online communities, you begin to see the creative juices start to flow. It’s almost magical to see the transition to wow. The moment of wow is when the marketing possibilities around social media and online communities begin. It’s the moment they begin to appreciate how they can use the medium for building stronger business relationships.

 
Turning the moment of wow into marketing objectives and creating quantifiable business value begins by defining what you want to achieve. This is no different from any other part of your marketing mix.

 
Some of the objectives in a business-to-business marketing program might be:

  • Create a trusted environment that fosters conversation and engagement. This is not a time for brochure copy.
  • Create a way for our trusted members to help and share with each other.
  • Offer content on a continuous basis that helps drive independent conversation.
  • Create content that helps you learn how people use your product(s).
  • Create a learning opportunity to learn what people want to do with your products and services.
  • Create sticky value that provides a competitive advantage.
  • Create micro-segmented communications opportunities to expand marketing foot print.

These aspirations will help you drive increased “relationships” to your brand and company. Robert Van Arlen thinks of this as a way to have your clients sing about you. Effectively, you are able to transfer the value of the “Wow” to customers and prospects at all levels.

 
The fastest growing segment of the social media market is around providing trusted business to business engagement. Social media is thriving because people have always engaged with each other. It’s a natural part of human communications. We naturally engage each and every day with our spouse, children, family, friends, neighbors, golfing friends and business associates.  Although Facebook and MySpace get the coverage, they generally are not trusted by adults, unless of course you are looking for a date, want to check out your favorite band or have time to surf. For the majority of adults, they are not willing to “expose” themselves to everyone. I think that people like LinkedIn because they only share their resume or CV with the world. Unfortunately, we as adults have many sides of our life. And you want to be in control. Businesses are always looking for ways to extend their capabilities and engage their customers and prospects in ways that result in higher retention, lower risk, increased ROI, and greater operational capacity.
Social media and online communities will be standard parts of your next generation marketing mix. Off-the-shelf products are now available to help you get started and learn. It will not cost you an arm and leg to experiment. You’ll find that this is a world in which you will be operational in only weeks. 
When will you have your moment of wow?

Scott Deutsch is the VP Sales & Marketing at Orbius, a social marketing platform that provides a set of tools for brands and organizations to engage, communicate and collaborate with their audiences within a safe environment.

 
 
Next Issue
  
Seven Habits For Peak Performance is what we need to survive in today’s economy. Dr. Debbie Campbell, Life Coach and Psychologist, will provide specific insight in my next issue.

  • Share/Bookmark

Robert Van Arlen © Copyright 2010